{"id":3054,"date":"2019-01-07T17:40:26","date_gmt":"2019-01-07T10:40:26","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&p=3054"},"modified":"2019-01-07T17:41:26","modified_gmt":"2019-01-07T10:41:26","slug":"ktb-ssme","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/ktb-ssme\/","title":{"rendered":"KTB SSME"},"content":{"rendered":"

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Krungthai Bank – SSME<\/span><\/h1>\n

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\"\"<\/a>\u00a0 \u00a0high recall campaign for a new bank target<\/span><\/p>\n

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<\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>Krungthai Bank<\/span><\/p>\n

Media:<\/strong> <\/span>Integrated campaign<\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

In Thailand, a\u00a0lot of small businesses operate without proper administration, book keeping and documentation. Under these circumstances, they think they would never qualify for an \u201cSME Bank Loan\u201d. KTB has now opened small companies like these the opportunity to apply for a \u201csSME\u201d company bank loan with less obstacles in the way. Simply presenting the bank with past purchase orders, invoices and receipts is sufficient to be eligible.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

The owner of a small Koi fish farm is confronted with \u2018bad news and good news\u2019 by one of his employees. The bad news is that the guy managed to break the pump and as a result all of the fish are dead. But the good news is that they had just received an order for 10,000 fish. In frustration the fish farm owner throws the now seemingly useless purchase order\u00a0in the water. In a last attempt to save his neck the employee then informs him that purchase orders like these can be used to apply for a company loan at KTB Bank.<\/span><\/p>\n

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Key visual which was adapted to various campaign materials.<\/p>\n

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Krungthai Bank – SSME\u00a0 \u00a0high recall campaign for a new bank target   Client:\u00a0Krungthai Bank Media: Integrated campaign  Background:\u00a0 In Thailand, a\u00a0lot of small businesses operate without proper administration, book keeping and documentation. Under these circumstances, they think they would never qualify for an \u201cSME Bank Loan\u201d. KTB has now opened small companies like these […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3054","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3054"}],"version-history":[{"count":3,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3054\/revisions"}],"predecessor-version":[{"id":3059,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3054\/revisions\/3059"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3054"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3054"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}