{"id":3060,"date":"2019-01-07T17:47:57","date_gmt":"2019-01-07T10:47:57","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&p=3060"},"modified":"2019-01-07T19:10:51","modified_gmt":"2019-01-07T12:10:51","slug":"aia-real-life-company","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/aia-real-life-company\/","title":{"rendered":"AIA Real Life Company"},"content":{"rendered":"

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AIA – The Real Life Company<\/span><\/h1>\n

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\"\"<\/a>\u00a0 \u00a0defining the local relevance for a new corporate slogan<\/span><\/p>\n

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<\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>AIA<\/span><\/p>\n

Media:<\/strong> <\/span>Integrated campaign with TVC, print ads, outdoor and online<\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

Corporate brand commercial to launch the new Regional corporate theme \u201cThe Real Life Company\u201d<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

To enhance the credibility of AIA being a company which sees itself at eye level with the life styles of Thai consumers we had to identify a number of scenarios that depict life\u2019s ups and downs, big moments and small in a way that is credible and tangible to Thai consumers. Only by demonstrating this closeness to life can we demonstrate our deep understanding of consumer\u2019s concerns and gain their trust for finding the right answers.<\/p>\n

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AIA – The Real Life Company\u00a0 \u00a0defining the local relevance for a new corporate slogan  Client:\u00a0AIA Media: Integrated campaign with TVC, print ads, outdoor and online  Background:\u00a0 Corporate brand commercial to launch the new Regional corporate theme \u201cThe Real Life Company\u201dCampaign idea:\u00a0 To enhance the credibility of AIA being a company which sees itself at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3060","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3060"}],"version-history":[{"count":3,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3060\/revisions"}],"predecessor-version":[{"id":3109,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3060\/revisions\/3109"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3060"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3060"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}