{"id":3064,"date":"2019-01-07T17:54:20","date_gmt":"2019-01-07T10:54:20","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&#038;p=3064"},"modified":"2019-01-09T15:50:44","modified_gmt":"2019-01-09T08:50:44","slug":"nokair-promotion-tvcs","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/nokair-promotion-tvcs\/","title":{"rendered":"NokAir promotion TVCs"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.3&#8243; background_color=&#8221;#000000&#8243; custom_padding=&#8221;31px|0px|26px|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.3&#8243;]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ff8800;\">NokAir &#8211; promotion TVCs<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.3&#8243; background_color=&#8221;#4f4f4f&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221;][et_pb_row custom_padding=&#8221;27px|0px|24px|0px|false|false&#8221; _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.3&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.2em&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a href=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2019\/01\/arrow-on-gray.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2019\/01\/arrow-on-gray.png\" width=\"36\" height=\"20\" alt=\"\" class=\"wp-image-2968 alignnone size-full\" \/><\/a>\u00a0 \u00a0frequency on air at a budget production rate<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.3&#8243; background_color=&#8221;#2d2d2d&#8221;][et_pb_row _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=GhvQcCg0fAs&#8221; image_src=&#8221;http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/nok-8.jpg&#8221; _builder_version=&#8221;3.19.3&#8243;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=kiOvvtR1rQo&#8221; image_src=&#8221;http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/nok-aloha.jpg&#8221; _builder_version=&#8221;3.19.3&#8243;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=FlUC7EIs6rw&#8221; image_src=&#8221;http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/nok-yangon.jpg&#8221; _builder_version=&#8221;3.19.3&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=OLV3w6OuJ0o&#8221; image_src=&#8221;http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/nok-explo.jpg&#8221; _builder_version=&#8221;3.19.3&#8243;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=dUAh1h1cSd8&#8243; image_src=&#8221;http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/nok-net.jpg&#8221; _builder_version=&#8221;3.19.3&#8243;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=xMf7ZkxFib0&#8243; image_src=&#8221;http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/nok-don.jpg&#8221; _builder_version=&#8221;3.19.3&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.3&#8243;][et_pb_row _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.3&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221;]<\/p>\n<p><strong><span style=\"color: #ff8800;\"><a href=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/Mayora.jpg\"><\/a><a href=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/NokAir.jpg\"><\/a><a href=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/AIA-2.jpg\"><\/a><a href=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/NokAir.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/NokAir.jpg\" width=\"180\" height=\"180\" alt=\"\" class=\"wp-image-1541 alignnone size-full\" srcset=\"https:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/NokAir.jpg 180w, https:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/NokAir-150x150.jpg 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/a><a href=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/AIA-2.jpg\"><\/a><a href=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/Mayora.jpg\"><\/a><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.3&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221;]<\/p>\n<p><strong style=\"font-size: 18px;\"><span style=\"color: #ff8800;\"><span style=\"color: #000000;\">Client:<\/span>\u00a0<\/span><\/strong><span style=\"font-size: 18px;\">NokAir<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Media:<\/strong> <\/span>TVC<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.3&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221;]<\/p>\n<p><span style=\"color: #ff8800;\"><span style=\"color: #000000;\"><strong>Background:<\/strong><\/span>\u00a0<\/span><\/p>\n<p><span>NokAir presents consumers with various promotion offers almost every month. With very limited airtime per TVC, the production costs need to be kept very tight and every TVC is limited to 15 seconds.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.3&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221;]<\/p>\n<p><span style=\"color: #000000;\"><strong>Campaign idea:<\/strong>\u00a0<\/span><\/p>\n<p>For us this is a good exercise to create something interesting\u00a0within these tight boundaries while still adhering to the overall brand identity of NokAir.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.3&#8243; background_color=&#8221;#000000&#8243; custom_padding=&#8221;30px|0px|30px|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_button button_url=&#8221;http:\/\/jump.co.th\/new\/work-overview\/&#8221; button_text=&#8221;back to work overview&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.19.3&#8243; custom_button=&#8221;on&#8221; button_font=&#8221;||||||||&#8221; button_icon=&#8221;%%41%%&#8221; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; background_layout=&#8221;dark&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_button button_url=&#8221;http:\/\/jump.co.th\/new\/project\/chang-fcb\/&#8221; button_text=&#8221;view next campaign&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.19.3&#8243; button_icon=&#8221;%%36%%&#8221; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; background_layout=&#8221;dark&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NokAir &#8211; promotion TVCs\u00a0 \u00a0frequency on air at a budget production rate &nbsp;Client:\u00a0NokAir Media: TVC &nbsp;Background:\u00a0 NokAir presents consumers with various promotion offers almost every month. With very limited airtime per TVC, the production costs need to be kept very tight and every TVC is limited to 15 seconds.Campaign idea:\u00a0 For us this is a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3064","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3064"}],"version-history":[{"count":4,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3064\/revisions"}],"predecessor-version":[{"id":3124,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3064\/revisions\/3124"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3064"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3064"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}