[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.19.3″ background_color=”#4f4f4f” custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”27px|0px|24px|0px|false|false” _builder_version=”3.19.3″][et_pb_column type=”4_4″ _builder_version=”3.19.3″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.3″ text_font=”||||||||” text_line_height=”1.2em”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.19.3″ background_color=”#2d2d2d”][et_pb_row _builder_version=”3.19.3″][et_pb_column type=”4_4″ _builder_version=”3.19.3″ parallax=”off” parallax_method=”on”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=_vYSN6Eb64Y” image_src=”http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-03-at-13.53.14.png” _builder_version=”3.19.3″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.19.3″][et_pb_row _builder_version=”3.19.3″][et_pb_column type=”1_4″ _builder_version=”3.19.3″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.3″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n <\/a><\/a> <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.19.3″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.3″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n Client:<\/span>\u00a0<\/span><\/strong>Chang<\/span><\/p>\n Media:<\/strong> <\/span>Integrated campaign with TVC, print, outdoor, POS and online<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.19.3″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.3″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n Background:<\/strong><\/span>\u00a0<\/span><\/p>\n Chang Beer had long suffered a low grade image in Thailand. At the occasion of Chang becoming an official partner of FC Barcelona it was the opportunity to help lift the brand through a high impact campaign.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.19.3″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.3″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n Campaign idea:<\/strong>\u00a0<\/span><\/p>\n Friendship is what Chang stands for, so why would you pick anyone else but your friends when it comes to building a football team for a beach match?<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.19.3″ background_color=”#000000″ custom_padding=”30px|0px|30px|0px|false|false”][et_pb_row _builder_version=”3.19.3″][et_pb_column type=”1_2″ _builder_version=”3.19.3″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”http:\/\/jump.co.th\/new\/work-overview\/” button_text=”back to work overview” button_alignment=”center” _builder_version=”3.19.3″ custom_button=”on” button_font=”||||||||” button_icon=”%%41%%” button_icon_placement=”left” button_on_hover=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.19.3″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”http:\/\/jump.co.th\/new\/project\/key-visuals\/” button_text=”view next campaign” button_alignment=”center” _builder_version=”3.19.3″ button_icon=”%%36%%” button_icon_color=”#ffffff” button_on_hover=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Chang – Pick Me!\u00a0 \u00a0a landmark campaign to help uplift the Chang brand Client:\u00a0Chang Media: Integrated campaign with TVC, print, outdoor, POS and online Background:\u00a0 Chang Beer had long suffered a low grade image in Thailand. At the occasion of Chang becoming an official partner of FC Barcelona it was the opportunity to help lift […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3074","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3074"}],"version-history":[{"count":4,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3074\/revisions"}],"predecessor-version":[{"id":3120,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3074\/revisions\/3120"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3074"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3074"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2019\/01\/arrow-on-gray.png\"){kind=icon}
<\/a>\u00a0 \u00a0a landmark campaign to help uplift the Chang brand<\/span><\/p>\n<\/a><\/a><\/a><\/span><\/strong><\/p>\n
![<\/a>](\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/Mayora.jpg\"){kind=link}
![<\/a>](\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2014\/06\/NokAir.jpg\"){kind=link}