{"id":3090,"date":"2019-01-07T18:41:17","date_gmt":"2019-01-07T11:41:17","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&p=3090"},"modified":"2021-07-26T14:17:41","modified_gmt":"2021-07-26T07:17:41","slug":"parrot-soap","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/parrot-soap\/","title":{"rendered":"Parrot Soap"},"content":{"rendered":"

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Parrot Soap – the scent that stays<\/span><\/h1>\n

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\"\"<\/a>\u00a0 \u00a0a visually memorable statement for the Myanmar market<\/span><\/p>\n

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<\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>Berli Jucker \/ Parrot<\/span><\/p>\n

Media:<\/strong> <\/span>TVC<\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

Parrot is a well established brand in the Myanmar market, but facing increasing competition in this emerging economy. A TVC campaign was needed to reinforce Parrots strong position and invite new consumers to try the brand and product.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

The execution features floating blossoms, visualising the floral scent which originates from the soap\u2019s fragrance. Every inhale, even from people nearby, results in a blossom being drawn to one\u2019s nose.<\/span><\/p>\n

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Parrot Soap – the scent that stays\u00a0 \u00a0a visually memorable statement for the Myanmar market  Client:\u00a0Berli Jucker \/ Parrot Media: TVC  Background:\u00a0 Parrot is a well established brand in the Myanmar market, but facing increasing competition in this emerging economy. A TVC campaign was needed to reinforce Parrots strong position and invite new consumers to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3090","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3090"}],"version-history":[{"count":4,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3090\/revisions"}],"predecessor-version":[{"id":3656,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3090\/revisions\/3656"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3090"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3090"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}