{"id":3094,"date":"2019-01-07T18:49:05","date_gmt":"2019-01-07T11:49:05","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&p=3094"},"modified":"2021-07-26T14:18:53","modified_gmt":"2021-07-26T07:18:53","slug":"sony-h-ear","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/sony-h-ear\/","title":{"rendered":"Sony h.ear"},"content":{"rendered":"

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SONY h.ear<\/span><\/h1>\n

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\"\"<\/a>\u00a0 \u00a0building a new brand and selling product in one go<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#2d2d2d”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”2406,2405,2408,2407,2404″ fullwidth=”on” _builder_version=”3.19.3″ auto=”on” auto_speed=”2500″ max_width__hover_enabled=”on”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ column_structure=”1_4,1_4,1_4,1_4″][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n

<\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>SONY<\/span><\/p>\n

Media:<\/strong> <\/span>Online & POS<\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

In October 2015, SONY launched a new product brand named \u201ch.ear\u201d for their range of head phones equipped with High Resolution Audio technology. Flagship model for the launch was\u00a0the colorful \u2018h.ear on\u2019 MDR-100A\u00a0collection.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

With the campaign line \u201cNOW I h.ear\u201d we coined the claim that before h.ear head phones, consumers had never heard music the way it was intended by the musicians.<\/p>\n

We recruited two celebrity endorsers from the music industry as the credibility builders and created POS impact with huge oversized head phone displays built from the product\u2019s packages.<\/p>\n

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SONY h.ear\u00a0 \u00a0building a new brand and selling product in one go  Client:\u00a0SONY Media: Online & POS  Background:\u00a0 In October 2015, SONY launched a new product brand named \u201ch.ear\u201d for their range of head phones equipped with High Resolution Audio technology. Flagship model for the launch was\u00a0the colorful \u2018h.ear on\u2019 MDR-100A\u00a0collection.Campaign idea:\u00a0 With the campaign […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3094","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3094"}],"version-history":[{"count":7,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3094\/revisions"}],"predecessor-version":[{"id":3657,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3094\/revisions\/3657"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3094"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3094"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}