{"id":3141,"date":"2019-01-09T16:22:26","date_gmt":"2019-01-09T09:22:26","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&p=3141"},"modified":"2019-01-09T17:37:59","modified_gmt":"2019-01-09T10:37:59","slug":"smooth-e","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/smooth-e\/","title":{"rendered":"Smooth E"},"content":{"rendered":"

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Smooth \u00c9 Scrub – Talk Show<\/span><\/h1>\n

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\"\"<\/a>\u00a0 \u00a0a humorous look at misunderstandings<\/span><\/p>\n

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<\/a><\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>Smooth \u00c9<\/span><\/span><\/p>\n

Medium:<\/strong> <\/span>TVC campaign<\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

Unlike other Smooth \u00c9 products, the Smooth \u00c9 Scrub is marketed particularly at young consumers who face the problem of pimples and oily skin. The mood & tone of this product segment is notably more humorous in line with the target.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

The first TVC deals with the subject of oily skin, in Thai\u00a0<\/span>\u201cna mun\u201d<\/em>. However, this is also the term\u00a0used for \u201cpotato planting season\u201d. Apparently having ended up in the wrong talk show, a young man is asked about his experiences with oily skin, but answers the questions with his knowledge about planting potatoes\u2026<\/p>\n

The second execution deals with the problem of pimples, in Thai\u00a0<\/span>\u201csew\u201d<\/em>. A young woman with a huge pimple on her nose is being interviewed about her personal story of having opened a bakery shop. Mesmerized by this sight, the lady conducting the interview constantly mixes up the names of the girl, her friends and share holders with the word \u2018pimple\u2019\u2026 Having to face a pimple this annoying, pimples is all she can think of.<\/p>\n

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Smooth \u00c9 Scrub – Talk Show\u00a0 \u00a0a humorous look at misunderstandings  Client:\u00a0Smooth \u00c9 Medium: TVC campaign  Background:\u00a0 Unlike other Smooth \u00c9 products, the Smooth \u00c9 Scrub is marketed particularly at young consumers who face the problem of pimples and oily skin. The mood & tone of this product segment is notably more humorous in line […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3141","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3141"}],"version-history":[{"count":3,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3141\/revisions"}],"predecessor-version":[{"id":3173,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3141\/revisions\/3173"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3141"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3141"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}