{"id":3145,"date":"2019-01-09T16:36:58","date_gmt":"2019-01-09T09:36:58","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&p=3145"},"modified":"2019-01-09T17:37:13","modified_gmt":"2019-01-09T10:37:13","slug":"aia-life-issara","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/aia-life-issara\/","title":{"rendered":"AIA Life Issara"},"content":{"rendered":"

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AIA Life Issara<\/span><\/h1>\n

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\"\"<\/a>\u00a0 \u00a0through the line integrated campaign<\/span><\/p>\n

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<\/a><\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>AIA<\/span><\/p>\n

Media:<\/strong> <\/span>Integrated campaign with teaser TVC, main TVC, print, bill boards, OOH, POS material, standees, internal communication campaign, LINE stickers, sales kit videos, etc.<\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

Many Thai consumers shy away from signing up a life insurance because they are afraid of the commitments they are tied to in the future. AIA answered this concern with a new type life insurance which lets you decrease\u00a0or\u00a0increase your premium payments, pause your payments or even withdraw part of your savings. That way consumers can adjust their policy with their ups and downs in life.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

Using popular celebrity\u00a0Nadej as presenter, our campaign idea started with one of his\u00a0personal insights: as an actor, someone else (the director) always directs you and tells you what to do. \u00a0Just like life insurance policies with fixed conditions. Wouldn\u2019t it be great if you could actually \u201cdirect yourself\u201d when it comes to your life insurance. Our campaign visual was born: Nadej directing himself.<\/span><\/p>\n

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AIA Life Issara\u00a0 \u00a0through the line integrated campaign  Client:\u00a0AIA Media: Integrated campaign with teaser TVC, main TVC, print, bill boards, OOH, POS material, standees, internal communication campaign, LINE stickers, sales kit videos, etc.  Background:\u00a0 Many Thai consumers shy away from signing up a life insurance because they are afraid of the commitments they are tied […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3145","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":5,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3145\/revisions"}],"predecessor-version":[{"id":3172,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3145\/revisions\/3172"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3145"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}