{"id":3151,"date":"2019-01-09T16:55:23","date_gmt":"2019-01-09T09:55:23","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&p=3151"},"modified":"2019-01-09T17:33:04","modified_gmt":"2019-01-09T10:33:04","slug":"nokair-planes","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/nokair-planes\/","title":{"rendered":"NokAir planes"},"content":{"rendered":"

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NokAir plane designs<\/span><\/h1>\n

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\"\"<\/a>\u00a0 \u00a0extending the CI and brand identity on the carrier<\/span><\/p>\n

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<\/a><\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>NokAir<\/span><\/p>\n

Media:<\/strong> <\/span>plane design<\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

The brand name NOK in Thai means BIRD. When we designed the corporate identity and logo of NokAir, we wanted to emphasize the thought\u00a0that there are more than just one species of bird in nature. NokAir should\u00a0stand for the\u00a0universal idea of \u2018bird\u2019, something friendly that flies through the skies. That\u2019s why the NokAir logo only depicts a beak and leaves it to the observer what type of bird might be attached to it.<\/span><\/p>\n

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Design idea:<\/strong>\u00a0<\/span><\/p>\n

The bird\u2019s beak of the logo was adapted to the plane\u2019s front end and the plane automatically became a bird. But like in nature, there are numerous bird feather designs, so every plane of NokAir was to be designed differently.<\/span><\/p>\n

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NokAir plane designs\u00a0 \u00a0extending the CI and brand identity on the carrier  Client:\u00a0NokAir Media: plane design  Background:\u00a0 The brand name NOK in Thai means BIRD. When we designed the corporate identity and logo of NokAir, we wanted to emphasize the thought\u00a0that there are more than just one species of bird in nature. NokAir should\u00a0stand for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3151","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3151"}],"version-history":[{"count":4,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3151\/revisions"}],"predecessor-version":[{"id":3170,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3151\/revisions\/3170"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3151"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3151"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}