{"id":3184,"date":"2019-01-10T11:44:40","date_gmt":"2019-01-10T04:44:40","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&p=3184"},"modified":"2021-07-26T14:06:11","modified_gmt":"2021-07-26T07:06:11","slug":"aia-hs-extra","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/aia-hs-extra\/","title":{"rendered":"AIA H&S Extra"},"content":{"rendered":"

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AIA H&S Extra<\/span><\/h1>\n

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\"\"<\/a>\u00a0 \u00a0what if you didn’t have to stay at the hospital?<\/span><\/p>\n

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<\/a><\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>AIA<\/span><\/p>\n

Media:<\/strong>\u00a0online film<\/span><\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

Many health insurance plans only pay for the doctor’s treatment if the patient is admitted to the hospital, not for OPD. Sometimes this leads to the patient behavior of having themselves admitted without a medical need – only for the purpose of collecting financial support from their insurer.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

In a Netflix thriller trailer style film, we executed the idea of “escape from hospital” – a creative license execution of saying “get out of the hospital when you don’t need to stay there”.<\/span><\/p>\n

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AIA H&S Extra\u00a0 \u00a0what if you didn’t have to stay at the hospital?  Client:\u00a0AIA Media:\u00a0online film  Background:\u00a0 Many health insurance plans only pay for the doctor’s treatment if the patient is admitted to the hospital, not for OPD. Sometimes this leads to the patient behavior of having themselves admitted without a medical need – only […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3184","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3184"}],"version-history":[{"count":4,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3184\/revisions"}],"predecessor-version":[{"id":3649,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3184\/revisions\/3649"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3184"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3184"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}