{"id":3192,"date":"2019-01-10T11:52:48","date_gmt":"2019-01-10T04:52:48","guid":{"rendered":"http:\/\/jump.co.th\/new\/?post_type=project&p=3192"},"modified":"2021-07-26T14:11:43","modified_gmt":"2021-07-26T07:11:43","slug":"aia-recruitment","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/aia-recruitment\/","title":{"rendered":"AIA recruitment"},"content":{"rendered":"

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AIA recruitment campaign<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#4f4f4f” custom_padding=”0|0px|0|0px|false|false”][et_pb_row _builder_version=”3.25″ custom_padding=”27px|0px|24px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1.2em”]<\/p>\n

\"\"<\/a>\u00a0 \u00a0convincing bank employees that their future is better off at AIA<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#2d2d2d”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=XKmC-O6D01E” image_src=”http:\/\/jump.co.th\/new\/wp-content\/uploads\/2019\/01\/lost.jpg” _builder_version=”3.19.4″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ column_structure=”1_4,1_4,1_4,1_4″][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n

<\/a><\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>AIA<\/span><\/p>\n

Media:<\/strong>\u00a0online film<\/span><\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

Bank employees have many of the prerequisites for a career as an AIA Agent, such as financial knowledge, an existing client base and possibly an IC License. However, the banking industry is undergoing massive changes following the popularity of banking apps on consumers’ phones, such as lay-offs and closures of branches.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

Every time a consumer handles its banking on a smart phone it essentially makes another bank employee disappear from his work place at his bank. Time to change the career path to become an AIA Agent – an option with a future.<\/span><\/p>\n

<\/span><\/p>\n

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AIA recruitment campaign\u00a0 \u00a0convincing bank employees that their future is better off at AIA  Client:\u00a0AIA Media:\u00a0online film  Background:\u00a0 Bank employees have many of the prerequisites for a career as an AIA Agent, such as financial knowledge, an existing client base and possibly an IC License. However, the banking industry is undergoing massive changes following the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3192","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":4,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3192\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3192\/revisions\/3652"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3192"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}