{"id":3430,"date":"2021-07-23T19:52:10","date_gmt":"2021-07-23T12:52:10","guid":{"rendered":"https:\/\/jump.co.th\/new\/?post_type=project&p=3430"},"modified":"2021-08-05T09:49:44","modified_gmt":"2021-08-05T02:49:44","slug":"hyundai-staria","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/hyundai-staria\/","title":{"rendered":"Hyundai STARIA"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#000000″ custom_padding=”31px|0px|26px|0px|false|false”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″]<\/p>\n

Hyundai STARIA – Family. Redefined.<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#4f4f4f” custom_padding=”0|0px|0|0px|false|false”][et_pb_row _builder_version=”3.25″ custom_padding=”27px|0px|24px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″ text_font=”||||||||” text_line_height=”1.2em”]<\/p>\n

\"\"<\/a>\u00a0 \u00a0propelling the ‘family car’ into a new era<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#303030″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=Ab7qxu_YUYA” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-23-at-16.06.36.png” admin_label=”STARIA” _builder_version=”4.9.10″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.25″][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n

<\/a><\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n

Client:<\/span>\u00a0<\/span><\/strong>Hyundai<\/span><\/p>\n

Media:<\/strong> <\/span>Integrated campaign<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″ text_font=”||||||||”]<\/p>\n

Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

After the long-running success of Hyundai’s previous family car, the H-1, the new MPV model STARIA needed a break-away introduction to the Thai market.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″ text_font=”||||||||”]<\/p>\n

Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

The new STARIA has re-defined the term family car with a range of new, exciting features. But, beyond the product aspect, our strategy embraced the idea that the term ‘family’ has evolved over time as well. By redefining the term family, we demonstrate our understanding of the various consumer needs.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#303030″][et_pb_row _builder_version=”3.25″ custom_padding=”27px|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″ text_font=”||||||||” background_layout=”dark”]<\/p>\n

series of online videos<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=Onxoo911I-k” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-23-at-20.07.20.png” admin_label=”4 gen” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_video][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false”]<\/p>\n

4 Generation Family<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=IUbIDA4XRmA” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-23-at-20.00.41.png” admin_label=”4 gen” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_video][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false”]<\/p>\n

Dog Lovers Family<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=hE-ufBSxUaM” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-23-at-20.04.03.png” admin_label=”4 gen” _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ title_text=”drag thumb” sticky_enabled=”0″][\/et_pb_video][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Drag Queens<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=YgODQHRO3Jo” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-23-at-19.50.59.png” admin_label=”4 gen” _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ title_text=”single dad thumb” sticky_enabled=”0″][\/et_pb_video][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Single Dad Family<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”1_4″ _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=oE204Li77fA” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-23-at-20.12.06.png” admin_label=”4 gen” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_video][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false”]<\/p>\n

Family with Children<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_padding=”27px|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″ text_font=”||||||||” background_layout=”dark”]<\/p>\n

pre-launch teasers<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=KMMWa39E_Zc” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-25-at-19.48.37.png” admin_label=”4 gen” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_video][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false”]<\/p>\n

Family car redefined.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=K3j1a2RKeeY” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-25-at-19.40.07.png” admin_label=”drag queens” _builder_version=”4.9.10″ _module_preset=”default”][\/et_pb_video][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false”]<\/p>\n

Family. Redefined.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_padding=”27px|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” background_layout=”dark”]<\/p>\n

print ads<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_gallery gallery_ids=”3700,3702,3701,3703″ fullwidth=”on” _builder_version=”4.9.10″ _module_preset=”default” animation_style=”fade” animation_direction=”left” animation_duration=”600ms” animation_delay=”2500ms” animation_starting_opacity=”100%” animation_repeat=”loop” auto=”on” auto_speed=”2500″][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#000000″ custom_padding=”30px|0px|30px|0px|false|false”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”http:\/\/jump.co.th\/new\/” button_text=”back to home page” button_alignment=”center” _builder_version=”3.19.3″ custom_button=”on” button_font=”||||||||” button_icon=”%%236%%” button_icon_color=”#ffffff” button_icon_placement=”left” background_layout=”dark” locked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”http:\/\/jump.co.th\/new\/work-overview\/” button_text=”back to work overview” button_alignment=”center” _builder_version=”3.19.3″ custom_button=”on” button_font=”||||||||” button_icon=”%%41%%” button_icon_placement=”left” button_on_hover=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/jump.co.th\/new\/project\/cremo-daydream\/” button_text=”view next campaign” button_alignment=”center” _builder_version=”4.9.10″ button_icon=”%%36%%” button_icon_color=”#ffffff” button_on_hover=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Hyundai STARIA – Family. Redefined.\u00a0 \u00a0propelling the ‘family car’ into a new era  Client:\u00a0Hyundai Media: Integrated campaign  Background:\u00a0 After the long-running success of Hyundai’s previous family car, the H-1, the new MPV model STARIA needed a break-away introduction to the Thai market.Campaign idea:\u00a0 The new STARIA has re-defined the term family car with a range […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3430","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3430"}],"version-history":[{"count":23,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3430\/revisions"}],"predecessor-version":[{"id":3750,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3430\/revisions\/3750"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3430"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3430"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}