{"id":3511,"date":"2021-07-25T14:19:40","date_gmt":"2021-07-25T07:19:40","guid":{"rendered":"https:\/\/jump.co.th\/new\/?post_type=project&#038;p=3511"},"modified":"2021-08-03T22:13:26","modified_gmt":"2021-08-03T15:13:26","slug":"cremo-daydream","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/cremo-daydream\/","title":{"rendered":"Cremo Daydream"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#000000&#8243; custom_padding=&#8221;31px|0px|26px|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.10&#8243;]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #ff8800;\">Cremo ice cream &#8211; Day dream<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#4f4f4f&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;27px|0px|24px|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.10&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.2em&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a href=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2019\/01\/arrow-on-gray.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/jump.co.th\/new\/wp-content\/uploads\/2019\/01\/arrow-on-gray.png\" width=\"36\" height=\"20\" alt=\"\" class=\"wp-image-2968 alignnone size-full\" \/><\/a>\u00a0 \u00a0re-launching the traditional Thai ice cream brand<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#303030&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=Mv_0MFFTm0Y&#8221; image_src=&#8221;https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-23-at-16.07.45.png&#8221; admin_label=&#8221;cremo&#8221; _builder_version=&#8221;4.9.10&#8243;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.10&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221;]<\/p>\n<p><a href=\"https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/cremo-200x200-7634bba3-1920w.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/cremo-200x200-7634bba3-1920w.png\" width=\"200\" height=\"200\" alt=\"\" class=\"wp-image-3513 alignnone size-full\" srcset=\"https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/cremo-200x200-7634bba3-1920w.png 200w, https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/cremo-200x200-7634bba3-1920w-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.10&#8243; text_font=&#8221;||||||||&#8221; text_line_height=&#8221;1.8em&#8221;]<\/p>\n<p><strong style=\"font-size: 18px;\"><span style=\"color: #ff8800;\"><span style=\"color: #000000;\">Client:<\/span>\u00a0<\/span><\/strong><span style=\"font-size: 18px;\">Cremo<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Media:<\/strong> <\/span>Integrated campaign &amp; package designs<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.10&#8243; text_font=&#8221;||||||||&#8221;]<\/p>\n<p><span style=\"color: #ff8800;\"><span style=\"color: #000000;\"><strong>Background:<\/strong><\/span>\u00a0<\/span><\/p>\n<p><span>After 40 years in the market and a decade-long abstinence from advertising, the Cremo brand was ready for a relaunch and rejuvenation in Thailand.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.10&#8243; text_font=&#8221;||||||||&#8221;]<\/p>\n<p><span style=\"color: #000000;\"><strong>Campaign idea:<\/strong>\u00a0<\/span><\/p>\n<p><span>The quality ingredients and new innovative product ideas of Cremo invite the consumer on a &#8216;journey of the senses&#8217;. This may just manifest itself in a day dream that projects the image of your favorite super star &#8211; James Jee &#8211; onto your own boyfriend.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#303030&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;27px|0px|0|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.10&#8243; text_font=&#8221;||||||||&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<p style=\"text-align: left;\">ice cream package designs for the Cremo PILOT range<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.10&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.10&#8243; 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