{"id":3532,"date":"2021-07-25T17:07:36","date_gmt":"2021-07-25T10:07:36","guid":{"rendered":"https:\/\/jump.co.th\/new\/?post_type=project&p=3532"},"modified":"2025-05-26T23:10:15","modified_gmt":"2025-05-26T16:10:15","slug":"diamond-building-products","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/diamond-building-products\/","title":{"rendered":"Diamond Building Products"},"content":{"rendered":"

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Diamond Building Products – Function x Fashion<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#4f4f4f” custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”27px|0px|24px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

\"\"<\/a>\u00a0 \u00a0instilling a sense of fashion into the market of building products<\/span><\/p>\n

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\"\"<\/a><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>Diamond Building Products<\/span><\/p>\n

Media:<\/strong> <\/span>online videos, magazine ads, outdoor<\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

With the expansion of the product portfolio through various modern and colorful building products, the Diamond brand was ready for a brand (and product) online campaign that reflected their progressive image.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

Under the campaign theme “Function x Fashion” we executed a range of online videos in the true fashion of a fashion campaign.<\/span><\/p>\n

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series of 15 sec. online videos for various DBP product categories<\/h4>\n

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magazine ads<\/h4>\n

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billboards<\/h4>\n

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Diamond Building Products – Function x Fashion\u00a0 \u00a0instilling a sense of fashion into the market of building products  Client:\u00a0Diamond Building Products Media: online videos, magazine ads, outdoor  Background:\u00a0 With the expansion of the product portfolio through various modern and colorful building products, the Diamond brand was ready for a brand (and product) online campaign that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3532","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3532"}],"version-history":[{"count":9,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3532\/revisions"}],"predecessor-version":[{"id":3931,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3532\/revisions\/3931"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3532"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3532"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}