{"id":3561,"date":"2021-07-25T20:02:57","date_gmt":"2021-07-25T13:02:57","guid":{"rendered":"https:\/\/jump.co.th\/new\/?post_type=project&p=3561"},"modified":"2021-07-28T23:23:46","modified_gmt":"2021-07-28T16:23:46","slug":"squid","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/squid\/","title":{"rendered":"Squid"},"content":{"rendered":"

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Squid Fish Sauce<\/span><\/h1>\n

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\"\"<\/a>\u00a0 \u00a0delivering authentic taste by visual means<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#303030″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=_X3HZmLze-4″ image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-25-at-20.00.57.png” _builder_version=”4.9.10″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.25″][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n

<\/a><\/a><\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>Squid Fish Sauce<\/span><\/p>\n

Media:<\/strong> <\/span>TVC, online, outdoor, transportation media<\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

The long-established brand was challenged by changing consumer behaviour, such as ready-made meals, ordering food to home, our pre-mixed food flavourings.\u00a0<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

In a classic corporate re-statement campaign, we invited consumers to re-discover the values of authentic taste, home cooking, and the delights of street food. A separate execution was allocated to the 2 variants of the product – the green cap sauce for authentic flavor, and the yellow cap sauce perfect for dipping and re-seasoning soups.<\/span><\/p>\n

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TV commercials<\/h4>\n

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15 sec. TVC for the green bottle variant<\/p>\n

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15 sec. TVC for the yellow bottle variant<\/p>\n

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bus wrap<\/h4>\n

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POS material<\/h4>\n

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Squid Fish Sauce\u00a0 \u00a0delivering authentic taste by visual means  Client:\u00a0Squid Fish Sauce Media: TVC, online, outdoor, transportation media  Background:\u00a0 The long-established brand was challenged by changing consumer behaviour, such as ready-made meals, ordering food to home, our pre-mixed food flavourings.\u00a0Campaign idea:\u00a0 In a classic corporate re-statement campaign, we invited consumers to re-discover the values of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3561","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3561"}],"version-history":[{"count":8,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3561\/revisions"}],"predecessor-version":[{"id":3715,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3561\/revisions\/3715"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3561"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3561"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}