{"id":3600,"date":"2021-07-25T21:06:01","date_gmt":"2021-07-25T14:06:01","guid":{"rendered":"https:\/\/jump.co.th\/new\/?post_type=project&p=3600"},"modified":"2021-07-27T21:11:13","modified_gmt":"2021-07-27T14:11:13","slug":"aia-recruitment-2","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/aia-recruitment-2\/","title":{"rendered":"AIA recruitment"},"content":{"rendered":"

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AIA FA – recruitment campaign<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#4f4f4f” custom_padding=”0|0px|0|0px|false|false”][et_pb_row _builder_version=”3.25″ custom_padding=”27px|0px|24px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″ text_font=”||||||||” text_line_height=”1.2em”]<\/p>\n

\"\"<\/a>\u00a0 \u00a0it’s time to become your own boss<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#2d2d2d”][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=VrdbZiYHVXg” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2021\/07\/Screen-Shot-2564-07-25-at-21.26.55.png” admin_label=”AIA FA” _builder_version=”4.9.10″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.25″][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1.8em”]<\/p>\n

<\/a><\/a><\/a>\"\"<\/a><\/a><\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>AIA<\/span><\/p>\n

Media:<\/strong> online films, outdoor, BTS installation<\/span><\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

There are many young employees who suffer under terrible superiors and would be better off reconsidering their career path.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

“What is the perfect boss?”. With this opening question, we challenge our target to understand that no perfect boss exists and the only logical conclusion is to become your own boss by working as an AIA Financial Adviser.<\/span><\/p>\n

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Adaptation of the long video to individual episodes<\/h4>\n

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The boss who appreciates you<\/p>\n

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The boss who respects your private time<\/p>\n

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The boss who listens to you<\/p>\n

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The boss who takes responsibility<\/p>\n

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series of print ads (also adapted to outdoor & BTS station)<\/h4>\n

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installation at BTS station<\/h4>\n

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AIA FA – recruitment campaign\u00a0 \u00a0it’s time to become your own boss  Client:\u00a0AIA Media: online films, outdoor, BTS installation  Background:\u00a0 There are many young employees who suffer under terrible superiors and would be better off reconsidering their career path.Campaign idea:\u00a0 “What is the perfect boss?”. With this opening question, we challenge our target to understand […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3600","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3600"}],"version-history":[{"count":8,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3600\/revisions"}],"predecessor-version":[{"id":3691,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3600\/revisions\/3691"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3600"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3600"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}