{"id":3859,"date":"2024-11-20T22:23:17","date_gmt":"2024-11-20T15:23:17","guid":{"rendered":"https:\/\/jump.co.th\/new\/?post_type=project&p=3859"},"modified":"2025-05-26T23:09:12","modified_gmt":"2025-05-26T16:09:12","slug":"tcrb-office","status":"publish","type":"project","link":"https:\/\/jump.co.th\/new\/project\/tcrb-office\/","title":{"rendered":"TCRB office"},"content":{"rendered":"

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Thai Credit Retail Bank – Office employees<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#4f4f4f” custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”27px|0px|24px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.2″ text_font=”||||||||” text_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n

\"\"<\/a>\u00a0 \u00a0personal loans for office staff struggling to make ends meet<\/span><\/p>\n

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Ep. 6 – \u0e0b\u0e27\u0e22<\/span><\/p>\n

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\"\"<\/a>\u00a0<\/a><\/span><\/strong><\/p>\n

 <\/p>\n

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Client:<\/span>\u00a0<\/span><\/strong>Thai Credit Retail Bank<\/span><\/p>\n

Media:<\/strong> <\/span>Online video series, key visuals, mascot creation<\/p>\n

 <\/p>\n

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Background:<\/strong><\/span>\u00a0<\/span><\/p>\n

For the launch of a new personal loan product targeted at employees with regular incomes, the client briefed us on creating a memorable video series that would resonate with the target group.<\/span><\/p>\n

The video series also intended to create increased brand awareness for the TCRB brand overall.<\/span><\/p>\n

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Campaign idea:<\/strong>\u00a0<\/span><\/p>\n

We created a series of humorous and insightful stories around a fictional office with 4 employees as our main characters – each of them with their own dreams, problems, and reasons why they should opt for a personal loan from TCRB.<\/span><\/p>\n

To reinforce the brand we created a mascot in the shape of an orange fish that comes to the rescue in each scenario. The phrase “Let the fish help you out” became a continuously used line for introducing a solution to each problem.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#303030″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”27px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

series of online videos<\/p>\n

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Ep. 1 – \u0e40\u0e01\u0e48\u0e07\u0e2d\u0e31\u0e07\u0e01\u0e24\u0e29<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/yWaJO0s1Gbc” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2024\/11\/ep2.jpg” admin_label=”4 gen” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” global_colors_info=”{}”]<\/p>\n

Ep. 2 – \u0e2b\u0e32\u0e21\u0e32\u0e08\u0e48\u0e32\u0e22\u0e44\u0e1b<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/aJIt4Gl13HI” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2024\/11\/ep3.jpg” admin_label=”4 gen” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” global_colors_info=”{}”]<\/p>\n

Ep. 3 – \u0e2b\u0e19\u0e35\u0e49\u0e2b\u0e25\u0e2d\u0e19<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/3xJ9FDH8rjM” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2024\/11\/ep4.jpg” admin_label=”4 gen” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” global_colors_info=”{}”]<\/p>\n

Ep. 4 – \u0e2b\u0e19\u0e35\u0e49\u0e17\u0e48\u0e27\u0e21<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/Mt1oKgw56Aw” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2024\/11\/ep5.jpg” admin_label=”4 gen” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” global_colors_info=”{}”]<\/p>\n

Ep. 5 – \u0e0b\u0e2d\u0e07<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/p1uf7VZjoSE” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2024\/11\/ep7.jpg” admin_label=”4 gen” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” global_colors_info=”{}”]<\/p>\n

Ep. 7 – \u0e2b\u0e19\u0e35\u0e49\u0e2b\u0e31\u0e27\u0e42\u0e15<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/22F10euJ_EY” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2024\/11\/ep8.jpg” admin_label=”4 gen” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” global_colors_info=”{}”]<\/p>\n

Ep. 8 – \u0e44\u0e25\u0e1f\u0e4c\u0e2a\u0e14<\/span><\/p>\n

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Ep. 9 – \u0e25\u0e32\u0e2d\u0e2d\u0e01\u0e17\u0e38\u0e01\u0e40\u0e14\u0e37\u0e2d\u0e19<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/3irxcbF4ERE” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2024\/11\/ep10.jpg” admin_label=”4 gen” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” global_colors_info=”{}”]<\/p>\n

Ep. 10 – \u0e27\u0e31\u0e19\u0e01\u0e48\u0e2d\u0e19\u0e04\u0e23\u0e31\u0e1a<\/span><\/p>\n

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Ep. 11 – \u0e40\u0e08\u0e49\u0e32\u0e2b\u0e19\u0e35\u0e49\u0e1c\u0e39\u0e49\u0e41\u0e2a\u0e19\u0e14\u0e35<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/UjkSNd2vgsw” image_src=”https:\/\/jump.co.th\/new\/wp-content\/uploads\/2024\/11\/ep12.jpg” admin_label=”4 gen” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” min_height=”32px” custom_margin=”-18px||||false|false” global_colors_info=”{}”]<\/p>\n

Ep. 12 – \u0e40\u0e08\u0e49\u0e32\u0e2b\u0e19\u0e35\u0e49\u0e40\u0e08\u0e49\u0e32\u0e19\u0e49\u0e33\u0e15\u0e32<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

key visual<\/p>\n

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Thai Credit Retail Bank – Office employees\u00a0 \u00a0personal loans for office staff struggling to make ends meetEp. 6 – \u0e0b\u0e27\u0e22\u00a0  Client:\u00a0Thai Credit Retail Bank Media: Online video series, key visuals, mascot creation  Background:\u00a0 For the launch of a new personal loan product targeted at employees with regular incomes, the client briefed us on creating a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3859","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/comments?post=3859"}],"version-history":[{"count":7,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3859\/revisions"}],"predecessor-version":[{"id":3930,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project\/3859\/revisions\/3930"}],"wp:attachment":[{"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/media?parent=3859"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_category?post=3859"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/jump.co.th\/new\/wp-json\/wp\/v2\/project_tag?post=3859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}