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AIA Awusso OK – show offs

   will you have the money once Day X arrives?

 

Client: AIA Awusso OK

Media: online campaign

 

Background: 

Many people ignore the inevitable expenses that will occur at a funeral.

Campaign idea: 

No matter how much money you have (or have not) today, everyone needs to prepare for the inevitable expenses of a funeral which usually happens unannounced. Are you ready?