AIA H&S Plus Gold
through the line integrated campaign
Client: AIA
Media: Integrated campaign with teaser TVC, main TVC, print, bill boards, OOH, POS material, internal communication campaign, LINE stickers, sales kit videos, etc.
Background:
Most health insurances cover a quick visit to the doctor, but leave people financially exposed when it comes to hospitalization. With new technology developing fast, treatment costs are also on the rise to levels that might be impossible for an average family to shoulder. AIA H&S Plus Gold covers all IPD hospital and treatment costs of up to 5 million Baht per year.
Campaign idea:
In the first phase, an emotional TVC story featured N’Gail, well known for her performance on Thailand’s Got Talent.
In the second phase we produced 2 celebrity endorser executions to add relevance for individual targets: fathers buying the insurance for their children and adults buying the insurance for their parents.
