AIA – The Real Life Company
defining the local relevance for a new corporate slogan
Client: AIA
Media: Integrated campaign with TVC, print ads, outdoor and online
Background:
Corporate brand commercial to launch the new Regional corporate theme “The Real Life Company”
Campaign idea:
To enhance the credibility of AIA being a company which sees itself at eye level with the life styles of Thai consumers we had to identify a number of scenarios that depict life’s ups and downs, big moments and small in a way that is credible and tangible to Thai consumers. Only by demonstrating this closeness to life can we demonstrate our deep understanding of consumer’s concerns and gain their trust for finding the right answers.