Hyunday H-1 – ticks all the boxes
the campaign which lifted car sales by 38%!
Client: Hyundai
Media: Integrated campaign
Background:
The Hyundai H-1 is the most dominant player in the family van category in Thailand and – facing increased competition – needed a positive reassurement that it is the perfect family car viewing all aspects.
Campaign idea:
People do not choose a car based on just one factor. They compare and weigh a multitude of aspects. Following this insight we defined the H-1 as the only family van which ticks all the boxes – executed with the awesome presence of Khun Ple Nakorn and his family.
print ads
POS material
online banners
