Parrot Soap – the scent that stays
a visually memorable statement for the Myanmar market
Client: Berli Jucker / Parrot
Media: TVC
Background:
Parrot is a well established brand in the Myanmar market, but facing increasing competition in this emerging economy. A TVC campaign was needed to reinforce Parrots strong position and invite new consumers to try the brand and product.
Campaign idea:
The execution features floating blossoms, visualising the floral scent which originates from the soap’s fragrance. Every inhale, even from people nearby, results in a blossom being drawn to one’s nose.