SONY print ads
combining style and sales
Client: SONY
Media: print and POS
Background:
Over the years we have created various print campaigns for Sony for a variety of product categories. Although very different in final execution from one to the next, they all have two things in common:
1) they must sell
2) they must still look good.
Product features and technological highlights in this category are a must – consumers want to be informed before they decide to purchase a high tech product. However, this can still go hand-in-hand with a clean art direction and the production of intriguing visuals.