Chang – Pick Me!
a landmark campaign to help uplift the Chang brand
Client: Chang
Media: Integrated campaign with TVC, print, outdoor, POS and online
Background:
Chang Beer had long suffered a low grade image in Thailand. At the occasion of Chang becoming an official partner of FC Barcelona it was the opportunity to help lift the brand through a high impact campaign.
Campaign idea:
Friendship is what Chang stands for, so why would you pick anyone else but your friends when it comes to building a football team for a beach match?