AIA Life Issara
through the line integrated campaign
Client: AIA
Media: Integrated campaign with teaser TVC, main TVC, print, bill boards, OOH, POS material, standees, internal communication campaign, LINE stickers, sales kit videos, etc.
Background:
Many Thai consumers shy away from signing up a life insurance because they are afraid of the commitments they are tied to in the future. AIA answered this concern with a new type life insurance which lets you decrease or increase your premium payments, pause your payments or even withdraw part of your savings. That way consumers can adjust their policy with their ups and downs in life.
Campaign idea:
Using popular celebrity Nadej as presenter, our campaign idea started with one of his personal insights: as an actor, someone else (the director) always directs you and tells you what to do. Just like life insurance policies with fixed conditions. Wouldn’t it be great if you could actually “direct yourself” when it comes to your life insurance. Our campaign visual was born: Nadej directing himself.
