AIA H&S Extra
what if you didn’t have to stay at the hospital?
Client: AIA
Media: online film
Background:
Many health insurance plans only pay for the doctor’s treatment if the patient is admitted to the hospital, not for OPD. Sometimes this leads to the patient behavior of having themselves admitted without a medical need – only for the purpose of collecting financial support from their insurer.
Campaign idea:
In a Netflix thriller trailer style film, we executed the idea of “escape from hospital” – a creative license execution of saying “get out of the hospital when you don’t need to stay there”.