Cremo ice cream – Day dream
re-launching the traditional Thai ice cream brand
Client: Cremo
Media: Integrated campaign & package designs
Background:
After 40 years in the market and a decade-long abstinence from advertising, the Cremo brand was ready for a relaunch and rejuvenation in Thailand.
Campaign idea:
The quality ingredients and new innovative product ideas of Cremo invite the consumer on a ‘journey of the senses’. This may just manifest itself in a day dream that projects the image of your favorite super star – James Jee – onto your own boyfriend.
ice cream package designs for the Cremo PILOT range
POS material
