AIA Health Happy
how to effectively save money on your health plan
Client: AIA
Media: Integrated campaign with TVC, online video, print material, social media & online support
Background:
Many insurance holders opt for coverage too small for their needs.
Campaign idea:
A patient admitted to the hospital shows up with a full set of “bring your own” items in order to save hospital costs that his insurance plan won’t cover. If only he had known about AIA Health Happy which would cover him up to 15 million Baht per case.
print ads and key visuals for integrated material
