Squid Fish Sauce
delivering authentic taste by visual means
Client: Squid Fish Sauce
Media: TVC, online, outdoor, transportation media
Background:
The long-established brand was challenged by changing consumer behaviour, such as ready-made meals, ordering food to home, our pre-mixed food flavourings.
Campaign idea:
In a classic corporate re-statement campaign, we invited consumers to re-discover the values of authentic taste, home cooking, and the delights of street food. A separate execution was allocated to the 2 variants of the product – the green cap sauce for authentic flavor, and the yellow cap sauce perfect for dipping and re-seasoning soups.
TV commercials
15 sec. TVC for the green bottle variant
15 sec. TVC for the yellow bottle variant
bus wrap
POS material
