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AIA Issara Plus

   the freedom to create your own insurance plan

 

Client: AIA

Media: integrated campaign with TVC, online video, online content video series, key visuals adapted to outdoor and social media content

 

Background: 

As a unit-linked life insurance plan, AIA Issara Plus offers their holders complete freedom to balance between life protection and investments, the adjustment of the premiums, and their investment portfolio.

Campaign idea: 

With celebrity presenter Boy Prakorn we executed an integrated campaign showcasing the various benefits of the insurance product.

Series of social media content videos

P’Toon

Chivalry

Farang?

Make up artist

Spirituality

key visuals for BTS platform, outdoor & online artwork