CHUBB Life – 678 Step Savings
Client: Chubb Life
Media: Online video, motion graphic animations, influencer content and non-influencer content
Background:
A new savings & insurance policy from Chubb offers a short term payment period of 6 years with a long-term coverage up until the age of 78 years. Thus the name 678 Step Savings.
Campaign idea:
Many parents refuse to see the future of their children and fail to plan for it while there is still time. For that reason, a lot of family money is spent on useless hobbies and collectibles.
Motion graphic animation
Picture gallery/ carousel with influencer
Social media posts without influencer