True Dtac – Deal Hoad Brod Sue
boosting sales at the POS
Client: True | Dtac Shops
Media: Online video, music production, social media content, POS material, in-store LED screen animation
Background:
Although being one of the 2 top mobile phone service providers in Thailand, when it came to buying a new handset, even existing customers resorted to other channels instead the True Dtac shops. A strong message was needed to instil confidence in the True Dtac shops being the best place to buy new smart phones – with or without a new contract.
Campaign idea:
Following the ‘shout-it-out-loud’ icon of the campaign, we created a fun a vibrant rap music platform to deliver our key campaign message.
Social media posts