AIA FA – recruitment campaign
it’s time to become your own boss
Client: AIA
Media: online films, outdoor, BTS installation
Background:
There are many young employees who suffer under terrible superiors and would be better off reconsidering their career path.
Campaign idea:
“What is the perfect boss?”. With this opening question, we challenge our target to understand that no perfect boss exists and the only logical conclusion is to become your own boss by working as an AIA Financial Adviser.
Adaptation of the long video to individual episodes
The boss who appreciates you
The boss who respects your private time
The boss who listens to you
The boss who takes responsibility
series of print ads (also adapted to outdoor & BTS station)
installation at BTS station
