Diamond Building Products – Function x Fashion

instilling a sense of fashion into the market of building products

Client: Diamond Building Products

Media: online videos, magazine ads, outdoor

Background:

With the expansion of the product portfolio through various modern and colorful building products, the Diamond brand was ready for a brand (and product) online campaign that reflected their progressive image.

Campaign idea:

Under the campaign theme “Function x Fashion” we executed a range of online videos in the true fashion of a fashion campaign.

series of 15 sec. online videos for various DBP product categories

magazine ads

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billboards

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