DW19 – “19” is your opportunity
building brand preference in the DW (Derivative Warrants) stock market
Client: Yuanta Securities / DW19
Media: online campaign
Background:
Derivative Warrants (DW) trading is an increasingly popular way of trading with potentially higher gains to be expected than the regular stock market. DW19 aims to be one of the top 2 brokers in the industry which required a strong recall of their company trading number “19”.
Campaign idea:
It would be both, unlawful and unethical to claim that trading with DW19 will make you rich. However, in our campaign, we wanted to suggest that with the number “19” there could be unexpected opportunities waiting for you. This was illustrated in a series of 4 lifestyle videos where traders got lucky with the number “19” in their moments.