Hyundai STARIA – Family. Redefined.
propelling the ‘family car’ into a new era
Client: Hyundai
Media: Integrated campaign
Background:
After the long-running success of Hyundai’s previous family car, the H-1, the new MPV model STARIA needed a break-away introduction to the Thai market.
Campaign idea:
The new STARIA has re-defined the term family car with a range of new, exciting features. But, beyond the product aspect, our strategy embraced the idea that the term ‘family’ has evolved over time as well. By redefining the term family, we demonstrate our understanding of the various consumer needs.
series of online videos
4 Generation Family
Dog Lovers Family
Drag Queens
Single Dad Family
Family with Children
pre-launch teasers
Family car redefined.
Family. Redefined.
print ads
