Thai Credit Retail Bank – Office employees

personal loans for office staff struggling to make ends meet

Ep. 6 – ซวย

Client: Thai Credit Retail Bank

Media: Online video series, key visuals, mascot creation

Background:

For the launch of a new personal loan product targeted at employees with regular incomes, the client briefed us on creating a memorable video series that would resonate with the target group.

The video series also intended to create increased brand awareness for the TCRB brand overall.

Campaign idea:

We created a series of humorous and insightful stories around a fictional office with 4 employees as our main characters – each of them with their own dreams, problems, and reasons why they should opt for a personal loan from TCRB.

To reinforce the brand we created a mascot in the shape of an orange fish that comes to the rescue in each scenario. The phrase “Let the fish help you out” became a continuously used line for introducing a solution to each problem.

series of online videos